About Fernando To the amateur, Photography is recreation, to the professional it is hard work, and to Fernando Ceja it is both. At the forefront of Dallas Product & Fashion photography, Fernando is inspired by his cross-cultural perspective. With the rise in popularity and demand for Video Fashion Films, Fernando keeps up with the advancement of technology and trends by shooting fashion in moving images. Fernando’s command of superior lenses & handheld camera work results in a natural shift from Photographer into Director of Photography. Fernando travels frequently between Mexico City and Dallas, Texas, where he resides with his son. In between assignments, he can be found cruising Texas highways on his motorcycle.